PROCESSES & RESPONSIBILITIES
Product Discovery
Market Research
Product-Market-Fit
Co-Creation
OUTCOMES
Key Recommendations
Prototypes
about.
INDUSTRY:
HEALTHCARE
CLIENT:
SECRET CLIENT
YEAR:
2022
The client is a large private healthcare provider in Finland and were looking for ways to improve customer retention in their occupational healthcare services.
challenge.
The client had been losing business to competitors and small service providers due to an emerging field of occupational healthcare consulting. The client wanted to combat this emerging field and keep their existing customers happy by starting their own consulting business.
Create internal alignment about the goals of the new service offering
Build a proof of concept of the service offering to combat external occupational healthcare consulting and test it with existing clients
Map key competences for experts to be recruited
result.
Product-market-fit (service-market-fit) was found and the new businessa area was launched a few months later. Recruitment of experts proceeded with the identified needed competences as a basis.
